Lord of the Rings Online – Free to Play Date Announced
Warner Brothers Interactive has announced today that Turbine’s Lord of the Rings Online (LotRO) will be changing its pricing model. The game will move from subscription only to the same Free-to-Play model exhibited by another Turbine MMO, Dungeons and Dragons Online.
Starting September 10th 2010, Lord of the Rings Online will be completely free to play into the end-game with additional content offered in the LOTRO Store. Extra character slots, potions, further character customization and more will be available through micro-transactions done in real time, in-game.
“Our LOTRO beta program has been a huge success and we want to thank all of our players who worked
with us to get the game ready for launch,” said Kate Paiz, Executive Producer of LOTRO, Turbine. “Our
unique pricing model has revolutionized the industry and starting in September, players will be able to
choose how they pay for and play one of the world’s best online games and we can’t wait to welcome
millions of new players to Middle-earth!”
Hopefully this change of business strategy will create an influx of fresh players to the MMO based on such rich lore and storytelling.
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