Recently Sega Sammy (the parent company for Sega) reported very weak earnings, losing revenue of about $150 million, which is change of -19%. I looked into the company myself and tried to figure out why they are failing so badly. Is it the economy? They released over 30 titles in the past 12 months, like The Conduit and Virtua Tennis. Is it the quality of their titles like The Conduit for Wii that only sold a paltry 150,000 copies?
Hmmmm….
After talking with another gamer friend who began telling me about the new MMO she is trying Phantasy Star Universe. Now being an old time player of the Phantasy Star series on the old Sega, I figured I was due to throw another iron in the fire.
Then I found out just how much of a trainwreck Sega made of this title. They have a virtual cash cow here, and by today’s standard in the mMO community, they are way behind the curve. If they don’t change things soon, Phantasy Star Universe might end up just as the late Matrix Online and the whole Sega brand might be in danger.







